Kate Harrison (VP at Summa Strategies) and Elizabeth chat about the permanent campaign, and how political parties and politicians change their communication strategies over time. With so much information out there, politicians have to be communicating with potential voters even outside official election times.
Additional resources:
In a Policy Options piece, Esselment reviews the Canadian context: Canada’s embrace of the permanent campaign
Vasko and Trilling have a useful academic article on the topic: A permanent campaign? Tweeting differences among members of Congress between campaign and routine periods.